AI GTM development platform — automate prospecting, enrichment and outreach with 100+ data sources
HQ: New York, NY, United States | Founded: 2017 | Employees: 150–250 (est. 2026) | Stage: Series C ($3.1B valuation, Aug 2025) | Website: https://www.clay.com
Clay was founded in 2017 in New York by Kareem Amin (CEO), Varun Anand, and Nicolae Rusan. Its GTM development platform provides a table/canvas UI where GTM engineers (a title Clay popularized) combine 100+ data sources (people, company, technographics, intent), LLM prompts, and integrations to automate prospecting, list building, enrichment, scoring and personalized outreach — triggering actions in CRMs and sequencers. Positioned as the system of action between the data warehouse and the CRM, Clay grew 6x in 2024 and hit unicorn status at $1.25B in January 2025 on a $40M expansion, then $3.1B on a $100M Series C led by Alphabet's CapitalG in August 2025. Secondary marks in 2026 reported $5B (employee tender) and $7B (latest secondary), reflecting sustained demand for its category creation.
Clay invented 'GTM engineering' — a spreadsheet-like canvas where operators chain 100+ enrichment APIs, LLMs and outreach tools into automated GTM workflows. After 6x growth in 2024, it raised $40M at $1.25B (Jan 2025) then $100M at $3.1B led by CapitalG (Aug 2025), with reports of $5B tender and $7B secondary marks in 2026. The product is loved because it turns non-technical GTM teams into builders. The tension: data-provider margins are thin, and every source it enriches could bundle AI itself — Clay must prove its orchestration layer is the moat, not just a marketplace of APIs.
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