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Faire — Startup ProfileThe wholesale marketplace connecting independent retailers with the world's best brandsHQ: San Francisco, CA, United States | Founded: 2017 | Employees: ~700 (Nov 2021, doubling to 1,400 planned 2022) | Stage: Late Stage VC — Series G | Website: https://www.faire.comAboutFaire is a wholesale marketplace founded in 2017 by Max Rhodes (CEO), Marcelo Cortes (CTO), Daniele Perito (CPO), and Jeffrey Kolovson (COO) — all former Square executives — to empower independent retailers against mass retail. Headquartered in San Francisco, CA, Faire uses a data-driven approach to connect local retailers with emerging and established brands and artisans. Retailers order through a single platform with net-60 payment terms, free returns on opening orders, and freight caps, while brands gain access to a distributed national shelf without field sales teams. By November 2021 Faire connected 300,000+ retailers with 40,000+ brands, expanded to 15 markets in Europe and the UK ($150M+ annualized sales volume in 6 months), and surpassed $1 billion in annualized GMV.The company mKey Metrics

Latest Valuation: $12.4B (Nov 2021 Series G)

Total Funding: $1.7B+

Last Round: $400M Series G — Nov 2021

Annualized GMV: $1.5B+ (2021), $1B+ confirmed Nov 2021

Revenue (Est.): ~$100M (2021, take-rate on GMV)

Network Size: 700k retailers · 100k brands · 80+ countries

Funding Rounds

Round: $400M (2021-11-16) — Durable Capital Partners, D1 Capital Partners, Dragoneer Investment Group

Round: $260M (2021-06-02) — Sequoia Capital

Round: $170M (2020-11-18) — Sequoia Capital, Founders Fund

Round: $150M (2019-10-15) — Lightspeed Venture Partners, DST Global

Round: $56M (2018-12-12) — Founders Fund, Lightspeed

Key People

Max Rhodes

Marcelo Cortes

Daniele Perito

Jeffrey Kolovson

Key Competitors

Handshake (Shopify) —

Abound Wholesale (now Faire-owned) —

Tundra —

Orderchamp —

Timeline Highlights

2021-11-16: Series G $400M at $12.4B valuation

2021-06-02: Series F $260M at $7B valuation

2020-11-18: Series E $170M at $2.5B valuation

2019-10-15: Series D $150M at $535M valuation

2017-09-01: Series A $12.4M