Normative — Startup Profile

Helping businesses measure and reduce carbon emissions.

HQ: Stockholm, Sweden | Founded: 2014 | Employees: Not publicly disclosed | Stage: Acquired by Greenly / private | Website: https://normative.io

About

Normative helps companies calculate the greenhouse-gas emissions connected to their business. The software gathers activity and purchasing data, estimates emissions, and helps teams prepare reports and reduction plans.

The Take

Normative helped make carbon accounting a standard software category in Europe. Its acquisition by Greenly suggests consolidation is underway, with customers likely favoring larger platforms that combine measurement, reporting, and reduction planning.

Key Metrics

• Founded: 2014
• Latest funding: €31M
• Status: Acquired by Greenly / private

Funding Rounds

• Round: €31M (2022-07) — Blume Equity

Key People

• Kristian Rönn
• David Kroll

Key Competitors

• Greenly —
• Watershed —
• Persefoni —

Timeline Highlights

• 2022-07: Series B: €31M

Recent News

• Greenly acquires Normative (2026-09-09)

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