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Plaid — Startup ProfileThe data network powering the fintech ecosystemHQ: San Francisco, CA, United States | Founded: 2013 | Employees: ~1,200 (2024) | Stage: Late-Stage Private / Series D | Website: https://plaid.comAboutPlaid was founded in 2013 in San Francisco by Zach Perret (CEO) and William Hockey (ex-CTO, left 2019, returned as advisor) to solve a simple but critical fintech problem: connecting consumer bank accounts to modern apps. What started as an API to verify bank balances has become the de facto data network for North American fintech. Plaid sits between banks (Chase, Bank of America, Wells Fargo) and fintech apps (Venmo, Robinhood, Coinbase, Chime, Wise, Cash App, Betterment), handling secure authentication, identity, balance checks, transaction categorization, and income verification for over 500 million connected accounts across 12,000+ institutions.The company has raised over $1.3B from Andreessen Horowitz, Index Ventures, Kleiner Perkins, Spark Capital, Goldman Sachs, NEA, Altimeter CapKey Metrics

Peak Valuation: $13.4B (Series D, Apr 2021)

Secondary Valuation: $6B (2023) → $5.8B tender (2024)

Total Funding Raised: $1.3B+

Revenue: $300M (2023), $280M (2022 est.)

Network Reach: 12K+ financial institutions

Apps Powered: 8,000+ apps, 500M+ accounts linked

Funding Rounds

Round: $2.8M (2013-08-15) — Spark Capital

Round: $12.5M (2014-07-22) — New Enterprise Associates (NEA)

Round: $44M (2016-08-10) — Goldman Sachs

Round: $60M (2018-06-13) — Coatue Management

Round: $250M (2018-12-11) — Mary Meeker (Kleiner Perkins)

Key People

Zach Perret

William Hockey

John Anderson

Jen Taylor

Key Competitors

Envestnet | Yodlee —

MX —

Finicity (Mastercard) —

Akoya —

Timeline Highlights

2024-04-04: Tender Offer at $5.8B Valuation

2021-04-07: Series D $425M at $13.4B

2021-01-12: Visa Deal Terminated (DOJ Block)

2020-01-13: Visa Announces $5.3B Acquisition

2018-12-11: Series C $250M at $2.65B