AI-native CPQ, billing, and revenue platform for modern pricing models
HQ: San Francisco, CA / London, UK | Founded: 2023 | Employees: 7 | Stage: Seed | Website: https://www.alguna.com
Alguna is an AI-native monetization platform that unifies pricing, quoting, usage metering, billing, invoicing, payments, dunning, and revenue recognition in a single source of truth. The platform is designed for companies whose pricing models evolve rapidly -- weekly plan tweaks, credit wallets, usage-based pricing, outcome-based pricing, and agent-based billing. Founded in 2023 by Aleks Đekić (CEO) and Jamie MacLeod (CTO), who met while working at Primer, a payment orchestration fintech. Đekić previously built a custom revenue management platform for a 600-person GTM org at Dojo (Square for the UK). MacLeod was a founding engineer at Primer, scaling the engineering org from 30 to 100. YC S23. Incubated at Y Combinator in San Francisco. Raised $4M seed in September 2025 led by Mango Capital and Atlantic Labs, with Y Combinator participation. Team of 7 across San Francisco and London.
Alguna addresses a real and growing pain point: AI companies change pricing models every 90 days (usage, credits, outcome-based, agent-based), and legacy billing systems (Stripe, Chargebee, Recurly) weren't built for this flexibility. The founding team has strong fintech/payments DNA from Primer and Dojo. The $4M seed from Mango Capital and Atlantic Labs is a solid start. Key risk: the billing infrastructure space is crowded (Stripe, Metronome, Orb, Lago, Chargebee) and well-funded.
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