Agile commission software to design, deploy, and adapt incentive compensation plans
HQ: San Francisco, CA, United States | Founded: 2017 | Employees: 280 | Stage: Late Stage VC | Website: https://www.captivateiq.com
CaptivateIQ offers a modern, no-code incentive compensation management (ICM) platform that enables finance, RevOps, and sales operations teams to design, automate, and manage complex commission plans without relying on IT or consultants. At the core of the platform is SmartGrid, a proprietary ELT and calculation engine that processes millions of computations in real-time, allowing users to model plans, calculate commissions, and provide payee visibility at enterprise scale. The platform spans incentive compensation management, sales capacity and quota planning, territory management, reporting and analytics, and predictive modeling via its Catalyst add-on. CaptivateIQ serves 800+ companies including Netflix, Affirm, Boston Scientific, Datadog, Gong, and Ramp, and has been recognized as a Leader in both the Forrester Wave for Incentive Compensation (Q1 2025) and the 2026 Gartner Magic Quadrant for Sales Performance Management. Founded in 2017 and headquartered in San Francisco, the company has raised $164.6M in total funding at a $1.25B valuation from Sequoia Capital, Accel, ICONIQ Growth, Sapphire Ventures, and Workday Ventures among others.
CaptivateIQ is a modern, no-code incentive compensation management (ICM) platform that pairs spreadsheet-like flexibility with enterprise scale, enabling finance and RevOps teams to design, automate, and manage sales commission plans without heavy IT dependency. Powered by its proprietary SmartGrid ELT and calculation engine, the platform handles complex compensation logic at scale, provides real-time payee visibility, and has processed over $2B in commissions for 800+ customers. Named a Forrester Wave ICM Leader (Q1 2025) and a 2026 Gartner Magic Quadrant Leader for Sales Performance Management, CaptivateIQ raised $164.6M in total funding at a $1.25B valuation and is expanding from commission management into a full sales planning-to-payout platform with AI agents and predictive modeling.
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