Celonis — Startup Profile

The global leader in Process Mining and Process Intelligence

HQ: Munich, Germany & New York, NY, USA | Founded: 2011 | Employees: ~3,000-3,700 (2023-2025) | Stage: Late-Stage Private / Series D | Website: https://www.celonis.com

About

Celonis was founded in 2011 by Alexander Rinke, Bastian Nominacher and Martin Klenk while they were students at the Technical University of Munich (TU Munich). What began as a university consulting project analyzing business processes for a media company became a global enterprise software leader. Its core innovation is Process Mining — reconstructing end-to-end processes from event logs in SAP, Oracle, Salesforce and other systems to create a digital twin ("X-ray") of operations, revealing bottlenecks, deviations and automation opportunities. This evolved into the Celonis Execution Management System (EMS) and later the Celonis Process Intelligence Graph, adding real-time intelligence, automation triggers, and AI/LLM capabilities.

The company is dual-headquartered in Munich and New York, employs over 3,000 people across 20+ offices, and serves more than 3,000 customers including BMW Group, Siemens, Uber, Vodafone, L'Oréal, Airbus and Deutsche Bank. It has raised $1.77B in equity across 6 rounds plus $600M in debt facilities, backed by Accel, 83North (now 83North / 26North), Durable Capital Partners, T. Rowe Price, Franklin Templeton, Splunk Ventures, Qatar Investment Authority (QIA), Activant, Altimeter, Arena Holdings and Commonfund. After reaching a $2.5B valuation in 2019, it jumped to $11B in June 2021 and $13B in August 2022, making it Germany and Europe's most valuable startup. Revenue grew from $100M in 2020 to ~$365M in 2021, ~$555-600M in 2022 and ~$770M in 2023, with its Symbio (June 2023) and Process Analytics Factory acquisitions expanding its BPM and Microsoft Power Platform footprint.

The Take

Celonis created and dominates the process mining category — the system of record for how work actually gets done across SAP, Salesforce, Oracle and 1,000s of other systems. Founded at TU Munich in 2011 by Rinke, Nominacher and Klenk, it hit $11B in its $1B Series D in June 2021, then $13B in the $400M extension plus $600M debt in August 2022 led by Qatar Investment Authority. With ~$770M revenue in 2023 (up from ~$600M/ $555M in 2022 and $100M in 2020), 3,000+ customers including BMW, Siemens, Uber and Vodafone, and the Celonis EMS / Process Intelligence Graph, it is Germany's most valuable private tech company. The bet is that Process Intelligence becomes the enterprise orchestration layer for AI and automation — but it must fend off SAP Signavio, IBM, UiPath and hyperscalers while justifying a 17x revenue multiple and path to IPO.

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