Synder — Startup Profile
Accounting automation for e-commerce businesses
HQ: San Francisco, CA | Founded: 2019 | Employees: 11-50 | Stage: Seed | Website: https://synder.com
About
Synder provides accounting automation for e-commerce businesses. Its platform connects sales channels such as Shopify, Stripe, Amazon, and Etsy, giving businesses consolidated cash-flow visibility, automated accounting, inventory management, and a source of truth for analytics, accounting, and tax filing.
The Take
Synder is a seed-stage, YC-backed accounting automation platform that connects 30+ e-commerce and payment platforms (Shopify, Amazon, Stripe, PayPal, etc.) to accounting systems (QuickBooks, Xero, NetSuite, Sage Intacct), serving 20,000+ businesses with AI-powered bookkeeping, reconciliation, and financial reporting. With ~$3.8M estimated ARR, $2.12M in total funding, and a lean team of 11-50, Synder occupies a focused niche in multi-channel e-commerce accounting that larger platforms like QuickBooks don't natively solve, though it faces competition from direct peers A2X and Webgility and remains capital-constrained relative to the opportunity.
Key Metrics
- Total Funding: $2.12M
- Last Round: Seed ($2M)
- Est. ARR: ~$3.8M (2024 est.)
- Headcount: 11-50
- Customers: 20,000+
- Founded: 2019
Funding Rounds
- Round: Undisclosed (2020-10-01) — Smart Partnership Capital
- Round: $125K (2021-06-15) — Y Combinator
- Round: $2M (2021-08-23) — TMT Investments
- Round: $30K (2023-03-07) — AICPA & CPA.com Startup Accelerator
Key People
- Michael Astreiko
- Ilya Kisel
- Alexey Sergeev
Key Competitors
- A2X Accounting —
- Webgility —
- Bookkeep —
- QuickBooks Online —
- Xero —
Timeline Highlights
- 2025-10: Intuit Platinum Partner
- 2025-05: AI Dashboards Launch
- 2025-05: NetSuite Integration Launch
- 2025-04: Xero Featured App
- 2023-03: AICPA Accelerator Grant
- 2021-08: $2M Seed Round
- 2021-06: Y Combinator S21
- 2020-10: Angel Round
- 2020: $1B Transactions Processed
- 2019: Company Founded
Recent News
- Synder Reaches Platinum Status in the Intuit Ecosystem (2025-10-27)
- Synder Unveils AI Dashboards: Natural Language Reports for Real-Time Financial Insights (2025-05-28)
- Synder Launches NetSuite Integration for Multi-Channel Businesses (2025-05-15)
- SaaS Startup Synder Raised $2 Million to Revolutionize Accounting for E-Commerce (2021-08-16)
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