Heap — Startup Profile
Auto-capture product analytics that eliminates manual event tracking.
HQ: San Francisco, CA | Founded: 2013 | Employees: 200-300 (estimated, pre-acquisition headcount; post-acquisition integrated into ContentSquare) | Stage: Acquired (by ContentSquare, 2024)
About
Heap is a product analytics platform that automatically captures every click, tap, page view, and form submission across web and mobile applications. Unlike traditional analytics tools that require developers to manually instrument events, Heap's auto-capture approach records all interactions from day one, enabling product and marketing teams to analyze user behavior retroactively. Founded in 2013 by Matin Movassate and Ravi Parikh, Heap participated in Y Combinator's Winter 2017 batch. The company raised over $100M in venture capital from investors including Sequoia Capital, NEA, and Salesforce Ventures. In January 2024, Heap was acquired by ContentSquare, a leading digital experience analytics platform, in a deal that combined Heap's behavioral data capabilities with ContentSquare's session replay and experience intelligence tools.
The Take
Heap pioneered the auto-capture analytics category, removing the biggest bottleneck in product analytics — manual event instrumentation. Its acquisition by ContentSquare in 2024 validated the market need for combined behavioral analytics and experience intelligence. The platform's core technical moat is its retroactive data model, which lets analysts define events after data is collected. Post-acquisition, Heap's technology is being integrated into ContentSquare's broader digital experience platform.
Key Metrics
- Total Funding Raised: $107M+
- Acquired By: ContentSquare (2024)
- YC Batch: W17 (Winter 2017)
- Customers (pre-acquisition): 8,000+ companies
- Data Points Captured: Billions of interactions monthly
- Founded: 2013
Funding Rounds
- Round: $500K (2013) — Y Combinator, Soma Capital
- Round: $8M (2017) — New Enterprise Associates (NEA)
- Round: $28M (2018) — Sequoia Capital
- Round: $50M (2020) — Tiger Global Management
- Round: $21M (2021) — Salesforce Ventures
Key People
- Matin Movassate
- Ravi Parikh
- Tom Noonan
Key Competitors
- Amplitude —
- Mixpanel —
- FullStory —
- Pendo —
- Google Analytics 4 (GA4) —
- PostHog —
Timeline Highlights
- 2024-2025: Integration with ContentSquare Platform
- January 2024: Acquired by ContentSquare
- 2023: Platform Expansion & AI Features
- 2021: Salesforce Ventures Investment
- 2020: Series C — $50M from Tiger Global
- 2018: Series B — $28M from Sequoia
- 2017: YC W17 Batch & Series A
- 2013: Company Founded
Recent News
- ContentSquare Completes Acquisition of Heap, Creating Comprehensive Digital Experience Platform (January 2024)
- Heap Launches AI-Powered Behavioral Insights for Enterprise Customers (September 2023)
- ContentSquare and Heap Integration: What It Means for Product Analytics (March 2024)
- Heap Reaches 8,000+ Customers Milestone (June 2023)
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