Segment — Startup Profile
Customer data infrastructure for analytics and operations
HQ: San Francisco, USA | Founded: 2011 | Employees: 600 | Stage: Acquired | Website: https://segment.com
About
The company provides an API-based platform that collects customer event data from web and mobile applications, providing a single integration point to send data to various analytics and marketing tools. It acts as a central data pipeline, enabling businesses to unify their customer data across different software systems. This infrastructure reduces engineering overhead associated with managing multiple third-party integrations.
The Take
Segment operates a customer data platform that collects, unifies, and routes event data to downstream analytics and marketing tools, establishing a critical data infrastructure layer for enterprises.
Key Metrics
- Latest Valuation: $3.2B (Acquisition Price)
- Last Round: $175M Series D
- Total Funding: $287M
- Headcount: 600
- Founded: 2011
- Est. Runway: 0 months
Funding Rounds
- Round: $175M (2020-04-01) — Y Combinator Continuity, Meritech Capital, Altimeter Capital
- Round: $64M (2018-09-01) — Y Combinator Continuity, IVP
Key People
- Peter Reinhardt
- Calvin French-Owen
Key Competitors
- mParticle —
- RudderStack —
- Tealium —
Timeline Highlights
- 2020-11-02: Acquisition by Twilio
- 2020-04-01: Series D
- 2011-01-01: Company Founded
Recent News
- Twilio Completes Acquisition of Segment (2020-11-02)
- Segment Launches Unify for Real-Time Profiles (2021-06-15)
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