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Event-based product analytics for understanding user behavior
HQ: San Francisco, United States | Founded: 2009 | Employees: 400 | Stage: Late Stage VC | Website: https://mixpanel.com
Mixpanel provides an event-based analytics platform that allows product teams to measure user engagement, retention, and conversion funnels across digital products. The platform offers tools for behavioral cohort analysis, A/B testing insights, and real-time dashboards without requiring SQL expertise. It serves mid-market and enterprise customers primarily in technology, e-commerce, and financial services sectors.
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