Mixpanel — Startup Profile
Event-based product analytics for understanding user behavior
HQ: San Francisco, United States | Founded: 2009 | Employees: 400 | Stage: Late Stage VC | Website: https://mixpanel.com
About
Mixpanel provides an event-based analytics platform that allows product teams to measure user engagement, retention, and conversion funnels across digital products. The platform offers tools for behavioral cohort analysis, A/B testing insights, and real-time dashboards without requiring SQL expertise. It serves mid-market and enterprise customers primarily in technology, e-commerce, and financial services sectors.
The Take
Mixpanel is a product analytics platform that enables teams to track and analyze user interactions across web and mobile applications through event-based tracking, competing in a crowded market against Amplitude, Heap, and Google Analytics.
Key Metrics
- Latest Valuation: $1.05B
- Last Round: $200M Series C
- Total Funding: $370M
- Headcount: 400
- Founded: 2009
- Est. Runway: 0 months
Funding Rounds
- Round: $200M (2021-11-15) — Bain Capital Tech Opportunities
- Round: $70M (2018-05-01) — Battery Ventures
Key People
- Amir Movafaghi
- Tim Trefren
Key Competitors
- Amplitude —
- Heap —
- Google Analytics —
Timeline Highlights
- 2021-11-15: Series C
- 2018-05-01: Series B
- 2009-01-01: Company Founded
Recent News
- Mixpanel Raises $200M Series C at $1.05B Valuation (2021-11-15)
- Amplitude IPO Intensifies Competitive Pressure on Mixpanel (2021-09-28)
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