No-code billing workflow automation (Zapier for billing)
HQ: San Francisco, CA | Founded: 2020 | Stage: Out of Business (2024) | Website: https://hyperseed.com
Hyperseed was a no-code billing workflow automation platform. The company aimed to be 'Zapier for billing' — allowing finance teams to customize billing logic by connecting data from CRM, ERP, and GL systems without engineering resources or spreadsheet formulas. Targeted companies with large and growing invoice volumes requiring custom billing logic for individual customers and billing cycles. Founded in 2020 by Hootan Mahallati (CEO) and Georg Untersalmberger. Mahallati was previously Global CPO at Rocket Internet ($30B in startup exits), Interim CPO at Depop ($1.6B exit), Director of Product at Nextdoor (IPO), VP Product at Bump (acquisition), and PM at TripIt (acquisition). He had 20+ years of product leadership experience and advised 50+ companies. YC Summer 2021 batch. Raised $125K from Y Combinator (standard YC check) and additional small investment from Black Pearls. The company shut down in January 2024. HQ in San Francisco, CA.
Hyperseed had a clear value prop ('Zapier for billing') and a well-connected founder (Hootan Mahallati had executive roles at Rocket Internet, Depop, Nextdoor). However, only raised the standard $125K YC check — no follow-on funding. The company was deadpooled in early 2024. Likely reasons: billing workflow automation is a crowded space (just like Zapier, but specifically for billing); enterprise sales cycles may have been too long for a minimally-funded startup; and the market may have preferred billing-specific solutions rather than generalized workflow tools.
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