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AI-powered accounting software for Latin American SMBs
HQ: Panama City, Panama | Founded: 2021 | Employees: 5 | Stage: Seed | Website: https://botonapp.com
Boton (formerly Hero) is a Panamanian fintech startup that provides AI-powered accounting software for small and medium businesses in Latin America. The platform features an autonomous AI agent named 'Sam' that connects to banks, invoicing systems, and POS terminals to automatically classify transactions, reconcile balances, and generate financial statements ready for tax authorities. Originally launched in 2021 as Hero — a Bill.com-for-LatAm concept offering a WhatsApp bot for expense capture plus a corporate debit card — the company pivoted after realizing SMBs' primary pain point was unaffordable bookkeeping, not just expense management. The product was rebranded to Boton (Spanish for 'button'). Founded by Álvaro Sosa and Fernando Varela. Accepted into Y Combinator Summer 2022 batch. Ra
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