All-in-one back-office platform for founders — bookkeeping, compliance, and tax
HQ: New York, NY | Founded: 2024 | Employees: 6 | Stage: Pre-Seed | Website: https://www.afternoon.co
Afternoon.co is an all-in-one back-office platform for startup and e-commerce founders. The platform unifies compliance, bookkeeping, and taxes into one system, providing real-time access to core financial metrics like runway, burn rate, and ARR alongside managed bookkeeping services. It handles sales tax registration and filing, multi-state payroll tax registration, annual franchise tax filings, and year-end tax preparation. Founded in 2024 by Roman Zubenko (CEO) and Benjamin Paik. Zubenko was previously a Growth PM at Notion and a PM/engineer at Gusto where he led the launch of personal finance products. Paik spent 8 years at Gusto (introducing embedded payroll, launching international payroll, leading the payments team) before launching an FP&A product line at Brex. YC Fall 2024 batch. Launched in November 2024. Raised $500K from YC, followed by a $2M pre-seed led by Recursive Ventures with Network VC, Treeo VC, Endurance Ventures, Goodwater Capital, and angels. Over 50 startups and e-commerce brands use Afternoon.co. $660K ARR. Team of 6 based in New York.
Afternoon.co has a strong founding team with deep domain expertise — both founders spent significant time at Gusto (payroll/accounting) and Brex/Notion (fintech/growth). The $2M pre-seed from Recursive Ventures is a solid signal. At $660K ARR with 50+ customers in under a year, they have early traction. The all-in-one back-office positioning competes with Pilot, inDinero, and Kruze. Key risk: the back-office space is crowded, and scaling a services+software business is operationally intensive.
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