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AI-powered financial automation and intelligence for CPG brands
HQ: New York, NY | Founded: 2020 | Employees: 28 | Stage: Series A | Website: https://confidotech.com
Confido is an AI-enabled financial automation and intelligence platform for consumer packaged goods (CPG) brands. The platform replaces siloed manual accounting workflows by autonomously managing complex deductions, production plans, cash application processes, and corporate trade promotion strategies. It provides a centralized database for finance, sales, and operations departments to plan, execute, and analyze every retail dollar. Confido began by automating cash application and deductions management, then expanded into trade promotion management and sales forecasting. In 2025, the company acquired Muffin Data to enhance analytics capabilities and unify sales and financial operations. Used by 200+ CPG brands including OLIPOP, MUSH, Dr. Squatch, Momofuku, and DUDE Wipes. Founded in 2020 b
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