Automated accounting service for small businesses in Indonesia
HQ: Bandung, Indonesia | Founded: 2021 | Employees: 6 | Stage: Shut Down | Website: https://delegasi.co
Delegasi provided automated accounting services for small businesses in Indonesia. The platform helped restaurant and cafe owners automate their financial record-keeping, invoicing, and payments. The company started as a staff hiring solution for restaurants and cafes before pivoting to accounting after discovering that every business they pitched mentioned accounting as a painful problem. Founded in 2021 by Okky Pratama (CEO) and Ans Syuhada (CTO). Pratama holds an MBA from MIT and was previously Senior VP of Business & Operations for Modal Rakyat (Fazz Financial Group). Syuhada is a technology leader with experience in product development and data-intensive systems. YC Summer 2022 batch. Raised $500K from Y Combinator and Beenext. Reached ~$100K ARR in 3 months and $3.5M TPV in 6 months. The company was ultimately wound down after determining that the market was not ready for the product. HQ in Bandung, Indonesia.
Delegasi identified a real problem (accounting for Indonesian SMBs) and achieved early traction ($100K ARR in 3 months, $3.5M TPV in 6 months). However, the company ultimately wound down after market invalidation. The founding team made the disciplined decision to return capital rather than continue pursuing a market that wasn't ready. This was a learning experience for the founders, who went on to other roles. Key lesson: Indonesian SMB accounting automation faces adoption challenges despite clear need.
Browse: Home | Blog | About | All Startups A-Z | View full profile on StartupWiki