Jutsoo — Startup Profile

Treasury management and finance automation for Southeast Asia

HQ: Jakarta, Indonesia | Founded: 2021 | Employees: 9 | Stage: Seed | Website: https://www.jutsoo.com

About

Jutsoo is a modern treasury management and finance automation platform for Southeast Asian businesses. The platform connects all corporate bank accounts under one roof, providing real-time visibility and control over financial data. Uses AI agents to automate bookkeeping, reconciliation, and cash management tasks. Founded in 2021 by Mario Gaw (CEO) and Kristian Sinaulan (CTO). Gaw previously worked at Lazada Indonesia (Rocket Internet venture acquired by Alibaba), helloPay Indonesia (merged with Alipay), and built Cashbac (instant rewards loyalty app). He has over a decade building technology products across Southeast Asia, with earlier IT and management consulting experience in Canada and the US. Sinaulan leads engineering and AI, with deep banking-integration experience across telecoms, e-commerce, payments, and loyalty systems. YC Winter 2022 batch. Raised $500K from Y Combinator and an additional venture round in 2024. 9 employees. HQ in Jakarta, Indonesia.

The Take

Jutsoo addresses a real pain point in Southeast Asia — fragmented banking and manual treasury management for growing companies. The founding team has strong e-commerce and payments experience from Lazada (Alibaba) and Alipay. YC W22. Key risk: small team (9 people) with limited funding ($500K+) competing in a space with well-funded players regionally and globally. Geographic focus (Indonesia/SEA) is both a moat and a limitation.

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