Levers — Startup Profile

Accounts receivable automation for B2B companies in MENA

HQ: Riyadh, Saudi Arabia | Founded: 2022 | Employees: 9 | Stage: Seed | Website: https://www.uselevers.com

About

Levers is an accounts receivable management SaaS for B2B companies in the Middle East and North Africa. The platform automates collections with personalized reminders, provides a B2B payment portal, handles bank reconciliation, and offers AI-assisted collection tools including phone calls and customer risk monitoring. Integrates with accounting systems. Customers cut manual AR work by 1,000+ hours annually and collect payments 30-50% faster than ERP-only workflows. Founded in 2022 by Ammar Alkhouli and Motasim Zawawi. Alkhouli holds a BA in Mathematics and Philosophy from Yale and previously worked at an $800M VC fund in MENA, wearing many hats including strategy, compliance, financial reporting, and marketing. Zawawi holds a BS in Mechanical Engineering from Stanford and was a Product Manager at Mozn, where he built a SaaS AML/KYC platform for financial institutions from scratch. YC Summer 2022 batch. Raised $2M from Y Combinator, Shorooq Partners, and STV (Saudi Technology Ventures). 9 employees across 6 countries. HQ in Riyadh, Saudi Arabia.

The Take

Levers has a strong founding team (Yale, Stanford) with local market expertise in MENA. Raised $2M from top regional VCs (STV, Shorooq). The MENA focus is a differentiator vs. US-centric AR platforms. Key risk: small team (9) with limited total funding addressing a market that, while growing, is smaller than US/Europe.

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