Sway Finance — Startup Profile

AI-powered bookkeeping for SaaS companies (defunct)

HQ: San Francisco, CA | Founded: 2015 | Employees: 3 | Stage: Defunct | Website: https://swayfinance.com

About

Sway Finance was an AI-powered bookkeeping service for SaaS companies. ML-driven automation that connected bank accounts, Stripe, Gusto, Expensify. Delivered real-time income statements and balance sheets via Slack. Reconciled accounts automatically. Founded by Catherine Jue (co-founder/CTO, studied ML at UCLA) and Ashwin Kumar (CEO, self-taught coder, ex-Stripe product). YC S16. Raised from YC and Slack Fund. Now defunct.

The Take

One of the earliest YC AI-accounting startups (S16). Slack-native approach was ahead of its time. Raised little capital and didn't survive. Founders went on to successful careers (Ashwin: Stripe BaaS lead; Catherine: Kernel CEO).

Key People

• Catherine Jue
• Ashwin Kumar

Key Competitors

• —
• —
• —

Timeline Highlights

• ~2018: Company defunct
• 2017-01: Raised from Slack Fund
• 2016-08: YC S16 batch
• 2015: Sway Finance founded

Recent News

• (2016-08-15)
• (2016-08-15)

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